We specialise exclusively in helping Chinese and Asian restaurant

Concepts launch within the London dining scene and other cities in the world. Our industry experience is exclusive to these two parameters as we understand that launching an Asian restaurant poses very unique hurdles and that launching in UK, and specifically within London is very different to any other city, both within the UK and internationally.

By blending in our experience and passion, we believe in providing outstanding support for your businesses whether you are striving for michelin stars or building the next global brand in the Asian restaurant sector.

Our Story

With over two decades of experience, we have sucessfully assisted businesses in all sectors from restaurants in hotels to stand alone Asian restuarants in London and around the globe in launching, refreshing and repurposing restaurants and bars.

What makes Asian restaurants unique ?

The battle for market share within the Chinese and Asian restaurant sector has never been more exciting.

According to IBIS World Report 2021, Asian restaurant sector contributed over £ 6.8 billion on an average between 2017 – 22 in annual revenue which makes it one of the most popular restaurants and one of the largest contributors to the total revenue generated by the restaurant industry in UK

At the same time, the value of the UK restaurant sector is expected to grow by 32.1%, to reach £11.7bn, in 2022, on the back of market contraction of 53.1% last year.

Strategic planning

Launching a new restaurant or concept sounds exciting, yet it isn't going to be easy and that’s where Launch London comes in. From creating a business plan or a business model, to conducting market analysis to understand the new trends, to providing industry insights to investigate the competitive environment and providing operational reviews, Launchlondon wil assist you with with everything to lay down a strategic plan.

Concept creation

At Launch London, we will assist and help in developing concepts underpinned by our commitment to drive businesseses to achieve profits. This entails right from generating the idea to finally delivering the project, from designing the kitchen and the resturant, to refining operations ,sourcing the right people and designing food an beverage menus.

Interior designing

Right from the selection of chopsticks, restaurant fixed furnitures , the color theme to generating the blue prints for the kitchen layout, our team of experts comprising of interior designers here in Launch London are here to address your requirements. Our interior design teams are based in both London and Hong Kong drawing inspiration from everyday realities.

Training

We at Launch London believe that the right people with the right skill sets are the biggest assets and hence, training and development services are one of the significant aspect of the services we offer. Our systematic training programs can be curated according to the business needs for both kitchen as well as front of the house staff and with staffing shortages reaching alerting levels withing the hospitality industry here in UK, our hands on training sessions are there just to help you with that.

Recruitment

Whether you are looking for a specialisted dimsum Chef, head Chef to run your kitchen to a commis chef, or if your business requires front of the house staff including senior leadership roles, Launch London will be able to assist you to fill the gap with the right skilled talent as we understand the nuances of recruiting talents for Asian restuarants.

Post opening

Our team of consultants specialize in food feedback, disections and reporting on quality and consistency and businesses can benefit enormously from the same.

PR and Marketing

Our decades of association with numerous international PR and marketing companies has taught us that finding the right match is essential to the growth and helps in designing the success, whether its about brand expansion or achieving michelin stars.

Who we work with

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